The Daytona 500, held at the Daytona International Speedway in Daytona Beach, Florida, on Feb 19th, is one of the biggest events in the racing world. Celebrities like Dua Lipa, Kendall Jenner, and Drake have been making racing jackets a must-have fashion accessory by wearing them all over the place, both on and off the track, to celebrate NASCAR’s 75th Diamond Anniversary.
The Rise of NASCAR Jackets in Streetwear, Sneaker, and Celebrity Culture
Megan Malayter, the managing director of licensing and consumer products at NASCAR, spoke to us about the popularity of these iconic jackets. Malayter says streetwear and celebrity culture popularized the jackets beyond traditional NASCAR fans. People like Pharrell and Cindy Crawford were among the first to sport these jackets, and they have continued to be popular among celebrities like Kendall Jenner and athletes like Russell Westbrook, Kevin Durant, and Alvin Kamara.
What Makes NASCAR Jackets So Popular?
The unique design, eye-catching colors, and recognizable sponsors are just some of the reasons for the lasting popularity of NASCAR jackets, as explained by Malayter. The organized chaos of the jackets resonates with people looking for a stylish statement piece or accessory. People love the recognizable brand logos loaded on the jackets, making them a fun way to display their affinity for those brands.
When is the Best Time to Rock a NASCAR Jacket?
According to Malayter, any time is the best time to rock a NASCAR jacket, especially during the Daytona 500. The style and designs have withstood the test of time, and the jackets themselves are made to be durable and look even better with age. With the current 90s nostalgia trend sweeping through fashion and pop-culture, original NASCAR jackets are in high demand at vintage shops, Grailed, and Poshmark.
The 90s Nostalgia Trend
Megan Malayter also mentions that the 90s nostalgia trend in fashion has helped boost the demand for original NASCAR jackets. From vintage shops in LA and New York to Grailed and Poshmark, these jackets draw great demand.
Why NASCAR Jackets are Unique in the Fashion World
Nicole Nisim, the vice president of operations at JH Design, which has been one of the main purveyors of NASCAR jackets since the mid-1990s, commented on the unique qualities of these racing jackets. According to Nisim, NASCAR jackets have a level of detail, ornate embroidery, and durability that is not found in most jackets in typical retail spaces. The quality of the jackets speaks for itself, as even vintage pieces from the 90s look brand new.
Get Your Own NASCAR Jacket Today!
So, if you’re feeling revved up and ready to buy a NASCAR jacket of your own, start your engines and get shopping. These durable, classic, and iconic pieces of sports-inspired fashion are sure to become a staple in your wardrobe that you’ll wear over and over again.
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In conclusion, NASCAR jackets have become a must-have item in the fashion world. The unique design, eye-catching colors, recognizable brand logos, and durability have made them popular among people who want a stylish accessory. With the Daytona 500 coming up, now is the perfect time to start your engines and get shopping for a durable, classic, and iconic piece of sports-inspired fashion.